Make the Tough Decisions, Don’t Bury Your Head in the Sand!

Make Tough Decisions
Make the tough decisions,  don’t bury your head in the sand!

Make the tough decisions, don’t bury your head in the sand! Because I worked in the turnaround industry, I learned that the primary reason why an owner hired me as a “turnaround specialist.” It was because he had a difficult time making the “tough” personnel decisions. Because I am an outside consultant, I have no problem making difficult decisions for the client. Usually, what causes the decision-making problem for the owner was the relationships he or she had with the poor performer. Owners consistently make excuses for the poor performer or bury his head in the sand and ignore the problem. As we all know, this does not solve the problem; it creates more problems for the company.

Make the tough decisions, don’t bury your head in the sand.

This bad decision-making practice causes the rest of the employees to be aware of the owner accepting the weak performance of that individual. Therefore, their attitude changes to: “If the owner allows Joe’s poor performance, why should I work so hard?”

My name is Robert Curry, and I am an Author, CEO Coach, Keynote Speaker, and Turnaround Specialist. Over the past 20 years, I have worked with more than 70 companies taking their businesses from Loses to Profits.

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I have recently published two books about turnarounds: “From Red to Black – A Business Turnaround” and The Turnaround.” Both books are true stories about turnarounds of real companies that I have turned around during my career. In both books, I have shared all my Profit Improvement Recommendations (“PIR’s”). PIR’s helped to grow sales, reduce expenses, improve cash flow, and most importantly, strengthen the management teams.

If the information in this article Make the tough decisions, don’t bury your head in the sand! helps you, your family or a business associate, please email me at and share with me the story.

If you would like to purchase either or both books autographed by the author, please click on the following link:

From Red to Black & The Turnaround
"From Red to Black" & "The Turnaround"

To our clients, past, present, and future:

I am Bob Curry, an author, and owner of CEO Results Coaching. It is incredible how often we hear a similar message and experience the same issues from new clients. Owners/CEOs feel like they are on an island with no one to turn to for advice. Unfocused employees are draining the company of its energy and funds, and sales teams have forgotten how to close deals. These clients say, in a desperate tone, “Bob, this just isn’t what I envisioned.” Our role is to refocus their efforts, so they can resurrect the original passion and vision that motivated them to start their company. The results, sales, and profits increase sales and profits, plus the ability to manage growth successfully.